Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor’s even if it’s a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today –Neuromarketing. Neuromarketing helps marketers discover “buy buttons” that are hard wired into a persons head.
Print book price range: $5.99
eBook price range: $2.99
About Building a Financial Fortress: Lessons from the Great Recession for Savers:
In this book, I will walk you through the process of identifying, purchasing, owning and selling investment real property and many of my “lessons learned” along the way. I will also explain the system that I used to achieve my investment objectives.
After reading this book, you should be able to move forward confidently with your own program to invest in real estate and grow your wealth and cash flow!
About Becoming Generation Flux: Why Traditional Career Planning is Dead: How to be Agile, Adapt to Ambiguity, and Develop Resilience:
Whether you or someone you know is in college or just starting out, gainfully employed (and concerned about career ambiguity), underemployed, or have been downsized, rightsized, laid off, fired, cast off, or otherwise in career transition, Becoming Generation Flux is for you. Perhaps you are lost, hopeless, or angry. You might feel alone, cheated, ripped off, or not sure what to do next. Or maybe you are curious to understand the massive shift in the job hunting market currently rippling through the career transition landscape. Miles will guide you on a job search journey to understand the past, confront the career development present, and conquer future career success. You will learn why traditional career planning is dead, how to become agile, adapt to ambiguity, and develop resilience no matter what the job change market throws your way.
The book is divided into the following four parts:
Part 1: Lies, Damned Lies: Historical Context
Part 2: Stop The Education Madness!
Part 3: Embrace Becoming Generation Flux
Part 4: Hope in the Job Seeking Trenches
To discover why the job market is seemingly in chaos and learn practical action steps to navigate your career journey, get Becoming Generation Flux now.
About Heavyweight Marketing – Knockout Strategies for Building Champion Brands:
“Heavyweight Marketing” is for ambitious entrepreneurs who are ready to discover potent, practical branding and marketing strategies that will help them build a distinctive brand bold enough to knock out their customers—and their competitors!
The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen’s recent 3-year stint running his own marketing consulting company. Allen’s brisk writing style is chock full of keen insights and irreverent opinions making this modern marketing manual both essential—and fun—to read.’
Nikolas Allen brings 20 years of advertising experience to the mat combining creative intelligence, edgy humor, and real-world applications that will educate and inspire the serious entrepreneur.
About The Key Class: The Keys to Job Search Success:
Etiquette as a Winning Formula for Job Search Success? Why not? Seventy, that’s right, 70 percent of people lose their jobs because they don’t fit into the work environment. It has become even more difficult to get a job. When John Daly explains to people that the reason they aren’t appearing to “fit in” leads back to their not understanding business and personal etiquette, he’s often met with, “You mean that stuffy, eat-with-the-right-fork stuff?” Far from it. Daly encourages people to think of job hunting as a game. Job hunting depends on knowing the rules of the game. Like playing football, you need to know all the rules, particularly the ones you don’t want to break, such as being out-of-bounds. The point of the game in job searching and in life is to know how to be comfortable and make others comfortable with you in every situation. And that’s why etiquette! So, why are so many people lacking in an understanding of the rules? Daly’s response is simple: No one has ever taught them! Over the past 20 years, Daly has been mentoring young people in Santa Barbara, California. In the process, he launched The Key Class, a course on business and social manners to help both students and unemployed workers secure jobs and gain college entrance. This book is a compilation of articles he’s written over the past few years, even snagging a few guest bloggers along the way. Get ready to download a winning formula for job search success contained in the pages of this book!
What are others saying:
“Whether you are new to the job market, or a seasoned executive trying to keep your job or move on, John Daly’s book is a “must read”. Practical, specific advice about etiquette, business behaviors, table and social manners, and all of the modern challenges in business today. Who pays for lunch? When is it appropriate to take a call on your cell phone? How soon should you return voice mail messages? Is an email thank you enough? John writes in an engaging style, with humor and draws on his years of experience with domestic and international companies both large and small. This book has something for everyone, some of it may be a “reminder”, but I promise even the most well-mannered among us will learn from it.” -Jean Avrick
“I took the Key Class and was shocked by how much I didn’t know about the world around me, how people silently judge you by little thing such as a handshake. Then a few months later I discovered the book by coincidence and Immediately bought it. This book is golden, it’s insightful and organized to be easy to read for my generation . Why isn’t this taught in every school ? Taking this class and reading the book has made a huge difference in the way I present my self. The Key Class has given my an unbelievable amount of confidence and a bit of swagger in the way I carry my self. I now see mistakes that are easily avoidable that I had no clue about.It’s ridiculous how a little bit of etiquette can go a long way. I as a high school student highly recommend this book whether your a student,teacher,or looking for a job this is the book for you.This book has done wonders for me , what can it do for you?” -Jose Jimenez, III
“Thank you, John Daly! Finally someone has come forward and written a book about the lost art of etiquette in this country. Though his book is meant as a guide for those seeking employment, infusing the concepts of consciously courteous and genteel behavior as tantamount to resumes or CVs in applying for work, his thoughts are so very solid and ring so true that they address an issue that has become a great concern to those of us older citizens who are appalled by the lack of etiquette among young people today. Whether it is the new obsession with social media that usurps so much of the waking hours of people these days or the lack of training from parents who are just too busy with their lives to include teaching etiquette to their children or the raucous gross behavior of the potty mouth comedies in movies – whatever the cause, etiquette or simply good manners is becoming an extinct entity in our culture. John Daly politely addresses that in this exceptional book that should be placed in classrooms throughout the country.
Daly opens his book with his own biography that demonstrates how a lad with no college education could start a business that has grown to major importance based on his concepts of dealing with people. ‘It is not about what happens to you but how you react to it that determines your path and final destination,’ and that reaction begins with how we approach people in both business interview settings and in everyday life situations. He lists a number of shat should be obvious traits that are rarely seen today: greet others with a smile, firmly shake hands with those your greet, look people in the eye when you speak to them, listen to others rather than taking about yourself, say ‘please’ and ‘thank you’, tell the truth – be honest, helps others when you can, honor your parents and your family, respect your elders, open the door for others to enter first, use proper table manners, be kind to service staff, don’t be self absorbed, don’t bully or make fun of others and on and on.
Simple un-used traits such as good grooming (caring about your appearance), wearing appropriate clothing, having good hygiene, sitting tall, polishing your shoes – all ‘little things’ that actually can make or break an encounter/interview are included in this Primer of Etiquette. It is well written, invaluable to aiding the current gross public behavior of especially young people, and presents a resource of self help for those who keep trying to find a job and fail – despite having a solid resume. This gentleman deserves a prize for this outstanding and very basic book on improving human behavior.” -Grady Harp,
About 12 Amazing Franchise Opportunities for 2015:
What makes an amazing franchise and how do you know when you find one?
Dr. John Hayes, internationally recognized franchise speaker and author, answers these questions and more in his newest book, “12 Amazing Franchise Opportunities for 2015.”
This book not only reveals the stories of 12 amazing franchise businesses, but it also helps you decide if franchising is for you.
About 25 Ways To Improve Your Website by Vinny O’Hare
Free 11/20/2014 = Grab your copy today!
25 Ways To Improve Your Website is all about simple steps you can take to optimize your website or blog using a common sense approach. In this book Vinny explains a few steps that most people miss when they are setting up a website or blog. You will get steps on fixing your blog so it can be found in the search engines.
25 easy to follow steps that will improve your website and your traffic. Some topics covered in the book are:
There are also some social media tips at the end of the book as a bonus.
About your Book:
If you’re an Indie artist struggling with the 80 cents per download we make for each song, you quickly realize that each song needs to be downloaded a million times to see any profit. No offense, but most of us don’t get the same amount of downloads as Katy Perry or Taylor Swift. We actually struggle.
I’m going to show you an easy way to make each click on your download link make a sizable difference – I recently made $45 because someone clicked my “Available on Amazon” link.
This is accomplished in two ways: the up sell… and the affiliate link. Both are EASY. Both take just a few minutes to initiate.
Billy Kay Bio:
Billy Kay (B Knoblach) was marketing online since the Commodore 64, dial-up and DOS days! He learned his craft by trial and error. He would take apart other websites to see how they worked – to see what each line of code did – and then tinker with the scripts and try out the results on his own. Without realizing it, he became what we now call a “coder”.
He started by scanning catalogs he would receive in the mail, placing similar products together, and creating niche websites for them. Truth be told, in the early days of the Internet, the only websites around were porn sites, and those were the sites he would spend all day at – looking at code instead of pictures! Without realizing it, he became what we now call a website developer.
Word quickly spread about his website skills and he was offered several high paying jobs in the adult industry, where he learned what we now refer to as Search Engine Optimization. Adult sites all used the same girl pictures at that time, so to be successful, a site had to rank #1 in the search engines.
Billy’s parents owned a Trophy Shop on Long Island. When they passed, Billy inherited the business. So he developed a keen sense for personalized products. There was a company in New Jersey called Mail Order Associates that had an engraved gifts catalog. They would put YOUR company name on the catalog, and would drop-ship items for you. Over time, Billy became an expert on drop-shipping.
When name brand stores jumped on the Internet bandwagon, Billy no longer had to wait for monthly catalogs to arrive in the mail. More products then he could ever need were now available 24/7 online. He no longer had to scan catalogs – product images were just a right-click away!
Billy made a website for all his drop-ship products from Mail Order Associates, then added products from the brand name stores… and The Mail Order Shoppe was born!
Since he spent years reading code, he watched what the big brand stores did as they developed their websites, and he incorporated their ideas into his own sites. For example, the ability to search within a site wasn’t around in the early days.
Affiliate marketing was invented. Rather then re-selling a stores products, all we had to do was place a special link to a store’s website and we’d make a commission on any sale. So Billy spent a year swapping out links to change them from going to his own shopping cart to the merchant’s website.
When his sites were ranking higher in search engines then the actual merchant’s names, we was hired as a consultant to teach merchants how search engines work.
When he retired two years ago, Billy had over 200 domains. He now keeps no more then twelve. Billy’s been an affiliate, a merchant, a consultant, a speaker, a blogger, and a frequent podcast guest and an article and forum contributor.
Billy became a Foster Parent 18 years ago, eventually adopting. He made a promise to himself to not have to go to an office so he can stay home and raise his child. And online marketing fit that bill to a tee! His son just turned 18, and will be going off to College this year, so Billy plans to move to a VERY small town in the hills – with a stream – and pursue his love for music.
Within the online industry, most people know who Billy Kay is. No one ever heard of Billy the songwriter. He used his online skills to promote himself, and in less then a year, fans all over the world have downloaded his songs! It’s been a great run, and he looks forward to the next adventure!
Author Home Page Link
Where to Buy Your Book
Link To Book On Amazon
In this Step-by-Step Brand Strategy Guide Andrea Shillington shows startups everything they need to know before hiring a branding agency or graphic designer.
You will learn how to:
– Awaken your purpose and connect with customers
– Blaze a trail in your industry with your vision
– Grow your startup quickly with your values
– Attract customers you love and are profitable with brand positioning
– Make a promise
– Name your business; and much more
Before you launch your business into the confines of the business world start with this branding process to help unlock your creative genius and clarify your brand’s purpose, vision, values, positioning, promise and name. This book will help you to breathe life into the power of your creation.
Andrea gave her corporate branding career to pursue her passion to help startup businesses become world famous brands. Before creating Brands for the People, Andrea was a brand consultant for several years in the Middle East, Europe and North America. She worked on a wide variety of projects ranging from rebranding the UAE’s federal governments to re-branding hospitality groups.
After returning home to Vancouver, Andrea re-discovered her passion for entrepreneurship and wanted to find a way to make the strategic branding services she had provided large companies affordable for startups. Going much deeper than logo design, Brands for the People was born to help startup businesses with a vision to change the world.
Whether you work in an HR department or if you are a supervisor whose role involves overseeing the work of employees, you need to have a solid understanding of the theory and practice of human resource management in order to perform your job effectively. You need to know about all the aspects of managing an organization’s human resources – from figuring out how to hire the right people and motivate them to the regulatory and legal considerations required to manage risk effectively. This book is designed for novice and experienced managers and HR professionals alike. No matter what aspect of human resources or operations management you’re involved with, you’ll find tips in this book that can help you do a better job. If you’re looking for ideas that you can easily implement that will help you become a better supervisor as well as provide you with the information you need to have a significant and powerful impact on the long-term strategic success of your company, this book is for you!
About the Author
Mary Gormandy White, M.A., SPHR is co-founder of MTI Business Solutions (http://www.mobiletechwebsite.com), a corporate training and business consulting firm based in Mobile, Alabama. Mary provides human resource management, public relations and social media marketing consulting and training services to clients throughout the U.S. She is also the author of 101 Human Resource Management Tips and 101 Successful PR Campaign Tips in the LifeTips book series. You can reach her at mgwhite (at) mtimail.com.