About The Key Class: The Keys to Job Search Success:
Etiquette as a Winning Formula for Job Search Success? Why not? Seventy, that’s right, 70 percent of people lose their jobs because they don’t fit into the work environment. It has become even more difficult to get a job. When John Daly explains to people that the reason they aren’t appearing to “fit in” leads back to their not understanding business and personal etiquette, he’s often met with, “You mean that stuffy, eat-with-the-right-fork stuff?” Far from it. Daly encourages people to think of job hunting as a game. Job hunting depends on knowing the rules of the game. Like playing football, you need to know all the rules, particularly the ones you don’t want to break, such as being out-of-bounds. The point of the game in job searching and in life is to know how to be comfortable and make others comfortable with you in every situation. And that’s why etiquette! So, why are so many people lacking in an understanding of the rules? Daly’s response is simple: No one has ever taught them! Over the past 20 years, Daly has been mentoring young people in Santa Barbara, California. In the process, he launched The Key Class, a course on business and social manners to help both students and unemployed workers secure jobs and gain college entrance. This book is a compilation of articles he’s written over the past few years, even snagging a few guest bloggers along the way. Get ready to download a winning formula for job search success contained in the pages of this book!
What are others saying:
“Whether you are new to the job market, or a seasoned executive trying to keep your job or move on, John Daly’s book is a “must read”. Practical, specific advice about etiquette, business behaviors, table and social manners, and all of the modern challenges in business today. Who pays for lunch? When is it appropriate to take a call on your cell phone? How soon should you return voice mail messages? Is an email thank you enough? John writes in an engaging style, with humor and draws on his years of experience with domestic and international companies both large and small. This book has something for everyone, some of it may be a “reminder”, but I promise even the most well-mannered among us will learn from it.” -Jean Avrick
“I took the Key Class and was shocked by how much I didn’t know about the world around me, how people silently judge you by little thing such as a handshake. Then a few months later I discovered the book by coincidence and Immediately bought it. This book is golden, it’s insightful and organized to be easy to read for my generation . Why isn’t this taught in every school ? Taking this class and reading the book has made a huge difference in the way I present my self. The Key Class has given my an unbelievable amount of confidence and a bit of swagger in the way I carry my self. I now see mistakes that are easily avoidable that I had no clue about.It’s ridiculous how a little bit of etiquette can go a long way. I as a high school student highly recommend this book whether your a student,teacher,or looking for a job this is the book for you.This book has done wonders for me , what can it do for you?” -Jose Jimenez, III
“Thank you, John Daly! Finally someone has come forward and written a book about the lost art of etiquette in this country. Though his book is meant as a guide for those seeking employment, infusing the concepts of consciously courteous and genteel behavior as tantamount to resumes or CVs in applying for work, his thoughts are so very solid and ring so true that they address an issue that has become a great concern to those of us older citizens who are appalled by the lack of etiquette among young people today. Whether it is the new obsession with social media that usurps so much of the waking hours of people these days or the lack of training from parents who are just too busy with their lives to include teaching etiquette to their children or the raucous gross behavior of the potty mouth comedies in movies – whatever the cause, etiquette or simply good manners is becoming an extinct entity in our culture. John Daly politely addresses that in this exceptional book that should be placed in classrooms throughout the country.
Daly opens his book with his own biography that demonstrates how a lad with no college education could start a business that has grown to major importance based on his concepts of dealing with people. ‘It is not about what happens to you but how you react to it that determines your path and final destination,’ and that reaction begins with how we approach people in both business interview settings and in everyday life situations. He lists a number of shat should be obvious traits that are rarely seen today: greet others with a smile, firmly shake hands with those your greet, look people in the eye when you speak to them, listen to others rather than taking about yourself, say ‘please’ and ‘thank you’, tell the truth – be honest, helps others when you can, honor your parents and your family, respect your elders, open the door for others to enter first, use proper table manners, be kind to service staff, don’t be self absorbed, don’t bully or make fun of others and on and on.
Simple un-used traits such as good grooming (caring about your appearance), wearing appropriate clothing, having good hygiene, sitting tall, polishing your shoes – all ‘little things’ that actually can make or break an encounter/interview are included in this Primer of Etiquette. It is well written, invaluable to aiding the current gross public behavior of especially young people, and presents a resource of self help for those who keep trying to find a job and fail – despite having a solid resume. This gentleman deserves a prize for this outstanding and very basic book on improving human behavior.” -Grady Harp,
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