In this Step-by-Step Brand Strategy Guide Andrea Shillington shows startups everything they need to know before hiring a branding agency or graphic designer.
You will learn how to:
– Awaken your purpose and connect with customers
– Blaze a trail in your industry with your vision
– Grow your startup quickly with your values
– Attract customers you love and are profitable with brand positioning
– Make a promise
– Name your business; and much more
Before you launch your business into the confines of the business world start with this branding process to help unlock your creative genius and clarify your brand’s purpose, vision, values, positioning, promise and name. This book will help you to breathe life into the power of your creation.
Andrea gave her corporate branding career to pursue her passion to help startup businesses become world famous brands. Before creating Brands for the People, Andrea was a brand consultant for several years in the Middle East, Europe and North America. She worked on a wide variety of projects ranging from rebranding the UAE’s federal governments to re-branding hospitality groups.
After returning home to Vancouver, Andrea re-discovered her passion for entrepreneurship and wanted to find a way to make the strategic branding services she had provided large companies affordable for startups. Going much deeper than logo design, Brands for the People was born to help startup businesses with a vision to change the world.